Audience research

My target audience is people with pets aged 30-75 who can afford to pay the expenses of caring for pets. It is estimated that 11m (40%) people in the UK have pets therefore they will need vets practices to care for the pets. The east of England has the fourth largest volume of pet owners with 1178 people owning pets. 52% of people in the PetPlan Pet Census 2011 share pictures of their pets on social media, this shows that they use social media and they most likely follow and like their pets vet practice. Also, 94% of the respondents of the PetPlan census say that they would cut back on luxury items including holidays to pay for treatment if their pet became ill. The majority of dogs (80%) have regular walks, showing that people within my target audience enjoy spending time outside and would take interest in activities that take place outside. 

After looking at the Vets One Facebook, most people who are commenting are women aged between 30-50, this is my target audience as the video will be uploaded onto the Facebook page. However, this does not show the older people in my target audience as only 23% of over 65s use social media. 

I also did a survey to find out how my target audience to find out how they felt about their community. I included 7 questions, the results of these were:

What is your age?

42.86% were Under 18

28.57% were 18- 30

28.57% were 31-70

How interested are you with your community?

85.71% said sometimes

14.29% said not at all

Would you consider taking part in community service to help your CV?
42.86% said yes

42.86% said maybe

14.29% said no

Would you take part in local activities to do with the community?

28.57% said yes

57.14% said maybe

14.29% said no

How do you get updates about your community?

14.49% said newspaper

14.29% said local news

57.14% said social media

14.29% said other

Which social media in particular would you use to get updates on your community? 

100% said Facebook