Target audience response to existing SACM products

Target audience response to existing social action and community productions
To find out the target audiences response to existing social and community products, I created a survey for them to fill out after watching an RSPCA video, this video detailed how the donations helped them and how a small donation can help. I used this video as it features animals and my client is a vet practice who look after animals. In the survey I asked the audience 6 questions. These were:
Have you heard of social action and community productions before?
What do you think the message of the RSPCA campaign was?
Do you think the video worked in getting the message across?
How did the video make you feel?
Does the campaign work in your opinion?
Would you donate to the RSPCA after watching this campaign?

Of the 5 people that took my survey 4 had not heard about social action and community productions before. All 5 of the respondents had different answers as to what the message was, this shows that people can interpret different things from the video. All the respondents agreed that the video worked in getting the message across. The respondents all experienced negative emotions while watching the video such as shock, sadness and anger. This shows that the videos can change a persons mood affectively to make them feel what the company want them to feel. All the respondents felt the campaign worked however only 2 would definitely donate to the RSPCA, 2 would think about donating to RSPCA and 1 would not donate to the RSPCA. This shows that social action and community productions can encourage people to donate to the organisation.